Fort Worth, Texas – Sister Cities Trains Visitors Center Staff on International Protocol 

As part of its strategic plan, Fort Worth Sister Cities International is establishing a wide-range of protocol training courses for businesses and individuals in the community.

The Fort Worth Convention and Visitors Bureau (CVB) Visitors Center’s staff recently took part in training focused on how to welcome international visitors to Fort Worth creating an exceptional experience for them.  The class was held earlier this week at the Norris Conference Center in downtown Fort Worth.

“To provide the best experience that we can and to help boost international visitation, we want to be well-prepared,” said Bob Jameson, President/CEO of the Fort Worth Convention and Visitors Bureau. “International visitors represent 5% of total visitors to the city and because they spend more than domestic tourists, they represent 16% of total spending,” said Jameson.  In Texas alone tourism generates $1.9 billion annually.

Led by Mae Ferguson, President/CEO and Protocol Officer of Fort Worth Sister Cities International, the training session provided the CVB staff tools on how they can be better prepared to welcome all guests to Fort Worth creating that unique experience.

“International travelers can have a more meaningful and memorable stay in Fort Worth if we are all better prepared to host them in a respectful and welcoming way.  With training to understand different cultures, we can be better prepared,” said Ferguson.

Similar classes are scheduled for the DFW International Airport and Bell Helicopter. For information on future training classes, contact Katie Wharry at katie@fwsistercities.org.